By 2020, it’s estimated that 40% of all retail transactions will take place online. With an estimated 30 billion web pages on the internet, Aspects Creative wants your customers to find you before they find your competitors.

Search Engine Optimisation (SEO) is the procedure of improving the volume and quality of traffic to a website. A strong SEO campaign will heighten your brand’s profile and generate great return on investment. It is vital to ensure the maximum number of visitors – and customers – reach your website. It’s not an option in today’s fast-moving markets – it’s essential:

- Over 90% of internet users find websites through search engines
- 3 in 4 people agree that search engines help them find products and brands they haven't thought of before

Aspects Creative takes a fully integrated approach to using organic SEO to achieve optimum coverage for your website on key search engines like Google, MSN and Yahoo! The great news for you is that the benefits of SEO far outweigh the upfront effort and reduce your marketing costs.

Aspects SEO agency partners have developed specialist tools and methodologies that have been rigorously tried and tested as well as channelling their experience and expertise into developing dedicated technology (including the Ascendex specialist site checking software, as well as analysis, tracking and reporting tools).

Furthermore, they are one of a select few search marketing agencies to be a Google Enterprise Partner, enabling Aspects to provide you with Google search technology to check for any potential search problems before your site goes live. All this combines to ensure our customers continually come out on top.

Aspect’s SEO service focuses on:

SEO Process: Aspect’s unique tailor-made solutions bring massive efficiencies and scale to our projects, whether yours is a small specialist site or a huge global website with multiple languages, domains and thousands of pages.

Keyword Research: We make it our business to understand your customers’ thought processes and behaviour, through continual research of how people search for your products and services.

Multilingual SEO: The internet connects global markets, so it’s vital to ensure that your business is visible to global audiences. Almost 70% of search worldwide is not in English, so our multilingual SEO services will help you extend your brand’s reach and engage with valuable new markets.

Monitoring and Reporting: We give all our clients access to our online reporting tools area, so that, at any given time, you can check where your site is ranked in any major search engine database.

Link Management and Generation: Links are crucial in representing your brand online, and help improve your relevancy on major search engines. Our agency partner has one of the UK’s largest dedicated linking teams, who will make sure your website appears in all the right places.

Search Engine Listing Continuity: If you’re moving to a new website or domain, we’ll ensure a smooth transition for your users that won’t affect your search engine rankings.

Content Management Systems (CMS) Optimisation: We have access to a unique SEO technology platform which takes a ‘search engine view’ of CMS-generated pages before they go live, ensuring your site retains optimum search engine performance.

SEO Quality Assurance: We can predict how search engine spiders will view your site before launch, and quickly make all the necessary amendments to prevent a wasteful and damaging period of trial and error after you’ve gone live.

Mobilize: Our Mobile Search Engine Optimisation (MSEO) package allows you to take advantage of the mobile web revolution, keeping your brand on top – even on the move.

Although Aspects has experience delivering successful SEO campaigns, we also understand that every business is different and that one method does not fit all. An essential part of our approach is therefore to start by spending time talking to you about the specific circumstances and requirements of your business. Once we have a solid understanding of your needs, we’ll help you set measurable goals, and tailor an SEO campaign incorporating these.

Similarly, once we have implemented the technical side of your campaign, we will go through a detailed review process with you to measure the campaign’s performance against your goals, and revise your goals as appropriate for the next phase.