Imagine you could only advertise to potential customers who are specifically looking for your product or service and who are looking for it now.

Suppose you could then set a limit on how much you wanted to pay for your advertising and were only charged when a potential client had visited your website.

Sounds too good to be true? Well with Pay Per Click (PPC) advertising you can do just that!

PPC advertising allows your campaign to appear on a Search Engine results page but you pay an agreed fee only when a visitor actually clicks on your advert and is taken to your website. You have complete control over your spend and can set daily and monthly budgets to suit your business.

In order for a potential customer to reach your website from a PPC ad, they must have searched using specified keywords and phrases relevant to your advert. So because it draws only people who are particularly searching for your product offering, PPC advertising is superbly effective and offers a great return on investment.

At Aspects Creative we offer a different approach to your PPC campaign:

Fixed Fees: Unlike other PPC consultants, we really are interested in reducing your advertising costs and giving you a better return on your investment. So instead of charging a percentage of your monthly PPC spend, we only charge a flat fee depending on the size of your business and the number of Search Engines you want your adverts to appear on. Because of this, there is no incentive for us to keep your costs high, just to get the most visits to your website for the lowest price!

Specific Keyword Lists: We will work closely with you, getting to know your business, your objectives, the clientele you are looking to attract and which search engines will work best for you. Aspects will then put together a list of keywords and phrases that will work most effectively for your business in attracting customers to your advertising. Aspects work with the primary search engines, Google, MSN and Yahoo! and our consultants are all Google Accredited.

Monitoring and Reporting Performance: Aspects now how important results are to your business and will monitor the performance of your Adwords campaign to ensure that:
- your keyword list is always as effective as possible
- your advertising campaign is attracting the optimum number of clicks
- your conversion goals are achieved with maximum ROI

We will also produce quality standard and bespoke reports so that you can see the return on your investment for yourself.

Landing Page Optimisation: It’s crucial that when customers click on your advert from a search engine that they find exactly what they want on your website. Aspects will help you to make sure your customers stay on your site for as long as possible and capitalize on your e-commerce conversion rate. Thanks to our experience in Web design, Aspects can also offer you advice on how to improve your existing webpages to maximise visiting times or, alternatively, can offer a complete Web design package.